Game 2 of the World Series Wednesday night on FOX averaged a 3.4 adult 18-49, matching Game 1’s young adult rating.  Actually, if we look at the rating to two decimal places rather than the archaic one-tenth of a rating point, Game 2 (3.40) is slightly ahead of Game 1 (3.38).  But any reasonable person […]

The NCAA TOURNAMENT had a good start. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  The holiday doldrums have set in. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  Live from New York… it was Lorne Michaels, saving NBC once again. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

        NETWORK FINALS:  The rerun AMERICA’S FUNNIEST HOME VIDEOS gained 0.1 in final numbers, and THE $100,000 PYRAMID lost the same.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Viacom loves its simulcasts, and Sunday’s was the BET AWARDS, which was at 1.22 on its home […]

> The Postseason just keeps getting worse for MLB and its broadcast partners FOX and TBS.  ALCS Game 4 in Detroit was supposed to have started shortly after 4 pm ET today, but it was raining in Detroit.  FOX is now saying the game should start at 6:30 pm ET, just in time to make […]

  Add CMA FEST to the list of yearly specials with hefty ratings drops. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

  There wasn’t much dawn for the age of AQUARIUS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]