>A quiet week on cable with no program topping a 2 rating with Adults 18-49.  With Walking Dead and Jersey Shore ending their seasons, the true granddaddy of lowest common denominator programs, WWE on USA, leads the pack this week with an okay 1.8 rating.  AMC’s Mad Men returned to the Sunday at 9 pm […]

  NOTE:  The live AMERICAN IDOL may rise in final numbers once west coast viewing is calculated in. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership […]

> Today Mitch Metcalf, veteran programming executive Ted Frank and I continue our week-long pre-Upfronts look at the challenges facing each of the broadcast networks and their potential strategies for next season.  We’ve covered FOX and ABC, and today the time has come to consider NBC. NOTE:  to the extent specific pilots are discussed or […]

  BROADCAST FINALS ABC:  Reruns at 0.36/0.31/0.27. CBS:  Reruns at 0.23/0.19/0.17. NBC:  AMERICAN NINJA WARRIOR returned at 0.30, followed by a rerun at 0.21. FOX:  A NASCAR race in the afternoon at 0.52 was followed by primetime reruns at 0.16/0.14. CW:  Although a few legacy shows will air into the summer, the new administration took […]

        NETWORK FINALS:  The AMERICAN MUSIC AWARDS stayed at 2.4, equal to last year’s final rating.  SUNDAY NIGHT FOOTBALL adjusted to 7.0, up 1.2 from last week.  Elsewhere, 60 MINUTES dropped 0.2 and MADAM SECRETARY faded by 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart   […]

> UPDATE:  The other shoe is falling on COUGAR TOWN, and it’s not a good fit:  ABC has cut the show’s order from 22 episodes to 15, and will announce its timeslot at the TCA in January.  Deadline says it may be put into the Tuesday 8:30PM slot behind LAST MAN STANDING, which would be […]

        NETWORK FINALS:  SURVIVOR gained 0.1 in final numbers, while THE WORLD’S BEST lost the same.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader topped Wednesday cable at 0.78/0.60.  MTV’s THE CHALLENGE ticked up to 0.53, with episodes of RIDICULOUSNESS at 0.20/0.18, compared […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###