We’re 3 days into the 18 of the WINTER OLYMPICS, and the games are already paying ratings dividends for NBC.  (However, it’s critical to note that the Olympics are like the NFL, only more so:  the rights and production costs are so massively expensive that high ratings don’t necessarily mean profits–and even slight underperformance […]

  Lots of finales. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. NBC:  The series […]

> Not a lot of viewer enthusiasm on a night when nothing topped a 1.8. NBC:  CHUCK continued to lurch toward its January 27 finale with a 0.9.  The network’s issue comes at 9PM:  one obvious move would be to yank the horribly rated THE FIRM off Thursday and put GRIMM in that slot, but […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

  BROADCAST FINALS:  NBC’s US OPEN coverage was at 0.65.  FOX’s MLB game was at 0.19.  On CW, MASTERS OF ILLUSION dropped 0.02 to 0.02, and TOTALLY WEIRD & FUNNY was at 0.02/0.02 compared to last week’s 0.04/0.04.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  On ESPN, COLLEGE WORLD SERIES coverage was […]

  NETWORK UPDATE:  With Cincinnati’s simulcast of MONDAY NIGHT FOOTBALL removed, both the SNL CHRISTMAS clip show and STATE OF AFFAIRS on NBC lost 0.1, leaving them at 1.4 and 1.0, respectively.  (In the 10:30PM quarter-hour, AFFAIRS dipped to 0.9.)  The rerun BIG BANG THEORY gained 0.1. Ratings in key demos for the Top 25 original […]

  With Halloween out of the way, the networks returned to their regular Thursday schedules. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people […]

        NETWORK RATINGS:  As will be the case for the next 2 weeks or so, there was no morning ratings text today, so we’ll provide fuller analysis of the finals: ABC:  Between 0.7/0.8 sitcom reruns, a pair of new ALEX INC half-hours were at 0.7/0.6, compared to last week’s 0.6.  DESIGNATED SURVIVOR […]