> On what has traditionally been the flagship night for network television, a mostly subdued start. NBC:  Amidst the carnage of its premiere week, finally there was a tenuous hour of good news for the Peacock.  THE OFFICE held very well at a 3.9, almost even with its average last season, and that was followed […]

The NCAA men’s basketball championship tournament rolled on Sunday with two games to select the last Final Four spots.  The two games averaged 19% higher household ratings than last year in the 56 local markets measured by Nielsen (covering 70% of the country).  The second game at 5:00 Sunday almost hit the magic 10.0 rating […]

        NETWORK FINALS:  TO TELL THE TRUTH fell 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  It was a close race for the Monday cable lead, but VH1’s LOVE & HIP-HOP prevailed despite a one-tenth drop to 1.08, with lead-out BASKETBALL WIVES […]

  It was a slooooooooow Sunday on network TV. CBS:  BIG BROTHER claimed the highest number of the night on any network, but its 1.8 was down a discouraging 0.7 from last week.  UNFORGETTABLE hit a new low 1.0, down 0.1. NBC:  On its last Sunday before the return of regular-season football, the network could […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

> It turns out that while Americans are football crazy, they’re not crazy. FOX:  The first-ever PAC-12 CHAMPIONSHIP GAME, in which UCLA was never close to nationally-ranked Oregon, could only manage a dismal 1.4 rating in 18-49s (although given the West Coast focus of the game, that could come up in final national ratings).  On […]

  BROADCAST FINALS ABC:  THE ROOKIE gained 0.07 to 0.55, THE ROOKIE: FEDS ticked up to 0.33, and WILL TRENT ticked down to 0.29. CBS:  FBI dipped 0.04 to 0.48, FBI: INTERNATIONAL lost 0.06 to 0.35, and FBI: MOST WANTED was down 0.04 to 0.34. NBC:  NIGHT COURT edged up 0.02 to 0.51, AMERICAN AUTO […]

  BROADCAST FINALS ABC:  AMERICAN IDOL slipped 0.03 to 0.53, and THE GOOD DOCTOR was down 0.05 to 0.30. CBS:  THE NEIGHBORHOOD lost 0.04 to 0.42, and BOB HEARTS ABISHOLA was down 0.03 to 0.34.  Reruns followed at 0.21/0.21. NBC:  THE VOICE ticked up to 0.45, and THAT’S MY JAM was at 0.37. FOX:  9-1-1 […]