Blowouts aren’t great for sports ratings. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

FOX came in with a 3.2 Adult 18-49 rating for the MLB All-Star Game last night in the official nationals.  This was the lift we expected this morning from the fast nationals and proved to be enough to claim a rebound (albeit tiny) from an all-time low last year.  The news was not as good with viewers […]

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  NETWORK UPDATE:  As expected, the post-football adjustments for CBS weren’t pretty–with the exception of BIG BANG THEORY, which eased down just 0.1 to 3.7 (but which often goes up in normal adjusted ratings).  LIFE IN PIECES dropped 0.4 to 1.9, barely over half its lead-in, MOM fell half a point to 1.5, the BIG BANG […]

  NETWORK UPDATE:  There were no changes from the preliminary ratings for New Year’s night. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): ESPN got everything it could have wanted from the COLLEGE FOOTBALL PLAYOFFS, which were gigantic at 8.94/8.33, and had the highest […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]

        NETWORK FINALS:  The MACGYVER rerun gained 0.1 in final numbers.  BEING REUBEN remained at twin zeros.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The NBA PLAYOFFS kept their hold on cable, with ESPN’s Lakers vs. Houston game at 1.58, and TNT’s Milwaukee vs. Miami […]

DEMOGRAPHIC DETAIL The chart above goes beyond the adult 18-49 rating, adding other key advertiser sales demographics (adult 18-34 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares), and total viewership (ages 2 or more expressed in thousands of people).