>The second night of American Idol was down 28% from last year.  FOX still won the night, but suddenly CBS is nipping at its heels on this important night for advertisers.                Nightly Adult 18-49 Rating Thursday     FOX    CBS    ABC    NBC    01.19.2012   3.9 […]

  A slow night at CW. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  GREY’S ANATOMY still has it. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

> Disclaimer:  Network pilots now in circulation are not necessarily in the form that will air in the Fall.  Pilots are often reedited and rescored, and in some cases even recast or reshot.  So these critiques shouldn’t be taken as full TV pilot reviews, but rather as a guide to the general style and content […]

> The World Series continued to have little effect on the competition, although that might change on Wednesday. CBS:  Once adjustments are made to remove local coverage of last night’s football game, the line-up should be just about where it was last week.  With the successful transition to Ashton Kutcher on 2 1/2 MEN and […]

> A lot can happen between the creation of a TV pilot in the spring and production of episodes for the regular season:  a writing/producing team is hired, audience focus groups weigh in, networks and studios (which may have had their own turnover in the off-season) give plenty of notes, both helpful and otherwise, and […]

        NETWORK FINALS:  WWE SMACKDOWN gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Discovery’s GOLD RUSH was at 0.51/0.35/0.20 compared to last week’s 0.52/0.35/0.15.  We’s LOVE AFTER LOCKUP ticked up to 0.28.  Cable news was led by Fox News’s TUCKER CARLSON […]

        NETWORK FINALS:  In the kind of blanket adjustment that sometimes means a sports preemption, all of ABC’s shows except THE LAST DEFENSE lost 0.1 in final numbers.  In addition, AMERICA’S GOT TALENT gained 0.1.         Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  USA’s WWE SMACKDOWN led […]