A solid result for a political special. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  THURSDAY USA:  The night started out weakly with the premiere of reality show SUMMER CAMP, which only had a 0.5 rating among 18-49s year olds, and 1.1M total viewers. That seemed to set the tone for the evening, since airing for the first time in 2 weeks (due to July 4th preemptions), BURN NOTICE […]

  STATE OF AFFAIRS:  Monday 10PM on NBC (starting November 17) THE FACTS:  Katherine Heigl is the CIA agent in charge of putting together the President’s (Alfre Woodard) daily list of the nation’s Top 10 threats.  She’s also the quasi-widow of the President’s son, who was killed in an apparent terrorist attack overseas.  Except, guess […]

        NETWORK FINALS:  NCIS and NCIS: NEW ORLEANS gained 0.1 in final numbers.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s NBA PLAYOFFS game led Tuesday cable at 1.87.  The sports motif continued with 0.80 for NBC Sports Net’s NHL PLAYOFFS game.  Discovery had the top […]

        NETWORK FINALS:  THE MIDDLE gained back 0.1 of its loss in final numbers, and there was a 0.1 bump for NCIS as well.  PRISON BREAK, however, dropped 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s pair of NBA PLAYOFFS games were virtually tied […]

  NETWORK UPDATE:  With football adjusted out, THE VOICE and STATE OF AFFAIRS each lost 0.1 in final numbers.  That pushed STATE to a new low 1.5, and ominously, it was at 1.3 by its last 15 minutes.  Football also resulted in THE GREAT CHRISTMAS LIGHT FIGHT and the CASTLE rerun on ABC losing 0.1 […]

> See A Word About Busted Pilots Had it managed to become a full-fledged series, PARTNERS might have been a decent fit with ABC’s other female-oriented crime shows like Castle and Body of Proof, but based on the pilot, its only points of distinctiveness were probably too gimmicky and contrived to work.   The title […]

> Not at all the way the networks wanted May Sweeps to begin. NBC:  All the hype for 30 ROCK‘s live episode (a very busy half-hour with some great gags) and COMMUNITY‘s self-contained episode-long Law & Order parody bought both shows whopping increases of 0.1 from last week–which, as Mitch Metcalf showed yesterday, is essentially […]