> Just in case NBC’s creative failure to effectively repopulate SVU this season weren’t already glaringly obvious, CBS continues to show how it’s supposed to be done with their recasting on CSI, where they’re making lemons into lemony champagne.  (Let’s assume lemony champagne would actually be a good thing.)  In the fall, they very effectively […]

  The NBA FINALS weren’t so mighty this year. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

American Idol returned to the air last night, winning the night handily but continuing the show’s long slide from phenomenon to mere mortal status.  The two-hour premiere last night averaged a 6.0 adult 18-49 rating from 8-10 pm, down 19% from last year’s premiere (7.4 rating) and down 38% from the 2011 premiere (9.7 rating). Next […]

NBC had a very typical Sunday night win — we are projecting their Adult 18-49 rating for the night will go up to a 6.3 in the official nationals tomorrow.  FOX should have been a strong second place because it had the NFL afternoon doubleheader leading into prime (usually around a 4.6 rating from 7-10 […]

The NBA FINALS towered over the rest like–well, like an NBA player over the masses. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

>With no postseason baseball last night and an inferior Monday Night Football game (the NY Jets beating the winless Miami Dolphins handily), network ratings levels rebounded for the most part.  CBS won the night with a 4.0 (up 0.1 from last week).   The big gainer for CBS was Hawaii Five-O, up 0.4 to a 3.1 […]

The second night of the Republican National Convention declined to 19.4 million persons 2+ across the three broadcast networks and three cable networks in the 10-11 pm ET hour (from 22.5 million Monday) and now slightly below the comparable night in 2012 and 2008.   Viewing in the 25-54 sales demographic really suffered, falling to 5.7 […]

Fast national ratings indicate NBC is on track for an 8.3 rating with Adults 18-49 in prime time Saturday night, well below the same night in Beijing but on par with Athens and Sydney.  The 8.3 rating assumes NBC excluded the 8:00 half hour by delaying the national commercials until 8:30 (as it usually does […]