NETWORK FINALS:  DATELINE dropped 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The Saturday of Memorial Day weekend didn’t have much original programming, and it was dominated by TNT’s NBA PLAYOFFS game at 3.39.  Assuming that the marathon of DINERS, DRIVE-INS […]

>Over the past seven days (last Tuesday through Monday night), the cable landscape again was led by the vampires of TRUE BLOOD on HBO’s signature Sunday night.  ENTOURAGE fell off our list (down to a 1.2 rating with Adults 18-49 this week), while CURB YOUR ENTHUSIASM posted its usual 1.0 rating with young adults.  Shark Week […]

  From a network point of view, the only thing better than a football game is one that goes to double overtime. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and […]

  Due to the Thanksgiving weekend holiday last week, comparisons are to 2 weeks ago unless otherwise noted. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership […]

        NETWORK FINALS:  There were no changes from the preliminary Monday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s coverage of the pre-All-Star Game HOME RUN DERBY dominated Monday cable, down a slight 0.02 from last year to 1.80 (plus 0.26 for the ESPN2 […]

        NETWORK FINALS:  The MASTERS OF ILLUSION rerun lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  On a slow Friday night for cable, A&E’s LIVE PD clip-show hour was at the top with 0.30, down 0.06 from last week’s clip hour.  […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]

  The addition of NCAA basketball didn’t change much anywhere else. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]