Some improvement for ABC’s game show line-up. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  Not much change. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. ABC:  […]

  BROADCAST FINALS:  ABC earned bragging rights on the STATE OF THE UNION broadcast ratings with 0.61/4.4M. ABC:  Prior to the speech, the network aired a rerun at 0.26. CBS:  A rerun at 0.33 NBC:  NIGHT COURT was steady at 0.55, and AMERICAN AUTO was down 0.02 to 0.30. FOX:  9-1-1: LONE STAR dropped 0.09 […]

  A definition of pathetic:  the combined rating for the four broadcast networks last night sunk below a 4 rating with adults 18-49, down 33% from the same night last year. CBS:  For what it’s worth, a 1.1 average allowed CBS to claim victory last night.  BIG BROTHER was the highest-rated show of the evening […]

> NBC Wednesday = failure. NBC: Another new comedy, another flop. BEST FRIENDS FOREVER, despite some good reviews, could only manage a 1.2 premiere. Which was better than the final 2 episodes of the network’s last try, BENT, which exited with a pathetic 0.8 average. The Betty White comedy reality show OFF THEIR ROCKERS at […]

  The GOLDEN GLOBES were a bit tarnished. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

Wednesday preliminary broadcast ratings (adult 18-49 ratings for last night, the same night last year and same night last week). DEMOGRAPHIC DETAIL The chart above goes beyond the adult 18-49 rating, adding other key advertiser sales demographics (adult 18-34 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares), and total viewership […]

  AFTERNOON UPDATE:  I don’t follow DANCING WITH THE STARS, so can’t opine on what they did right last night.  But the show’s 0.2 bump in final numbers (after adjustment for ABC’s Portland preemption) put the show up 0.4 from last week, with 2.6 rating that was just 0.4 below THE VOICE.  CASTLE also benefited […]