On the cable front this past seven days, only the NBA could stop History’s rampaging Hatfield & McCoys.  On Monday night, Game 1 of the Eastern Conference Finals (Boston Celtics at Miami Heat) averaged a 4.1 rating with Adults 18-49 and almost 9 million viewers 2+.  Directly against much of the game, the premiere episode of Hatfield […]

  Even VICTORIA’S SECRET is feeling ratings erosion. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

        NETWORK FINALS:  Although ROSEANNE stayed put, ALEX INC gained 0.1 in final numbers, as did NCIS, LETHAL WEAPON and THE FLASH, while FOR THE PEOPLE lost the same.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The NBA PLAYOFFS were on top of Tuesday cable, […]

  NETWORK UPDATE:  Game 4 of the WORLD SERIES adjusted up 0.3 in final numbers to 3.4, and ABC’s COLLEGE FOOTBALL game was up 0.2 to 1.7.  Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Starz’s decision to premiere ASH VS EVIL DEAD on Halloween night, when much of its target audience was […]

  More finales. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. ABC:  On […]

  NETWORK UPDATE:  BIG BROTHER gained 0.1 in final Thursday numbers. CABLE HIGHLIGHTS:  MTV’s TEEN MOM dominated Thursday cable, rebounding by 0.19 from last week’s drop to 1.01 (and up 0.16 in F12-34s to 1.48).  However, that big lead-in didn’t do much for ONE BAD CHOICE, which remained at 0.27 (and down 0.08 in F12-34s to 0.43).  […]

  There wasn’t much tumult expected in the CBS 2013-14 schedule, especially since The Eye will be this season’s #1 network, and today the most of its line-up was renewed (and a couple of others were omitted just temporarily, as financial negotiations continue for their new seasons).  Here’s the nightly rundown: MONDAY:  How I Met […]

Marginal movement from last week.  DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]