Not a good night for grand dames.   NBC:  AMERICA’S GOT TALENT got things off to a 3.4 start, by far the biggest broadcast rating of the night, and enough to singlehandedly give the night to NBC.  But LOVE IN THE WILD, despite host Jenny McCarthy, flopped down to a 1.6 afterward (off a big […]

  Read All Our Fall Pilot Reports here. DADS:  Tuesday 8PM on FOX  – Change the Channel It’s hard to believe that the comedy executives at FOX, who have put such high-quality shows as New Girl, The Mindy Project and Raising Hope on the air in recent years, not to mention the upcoming and very […]

  BROADCAST FINALS: ABC:  AMERICA’S FUNNIEST HOME VIDEOS fell 0.24 to 0.41 (without an afternoon basketball boost).  AMERICAN IDOL similarly fell 0.14 to 0.51, and THE COMPANY YOU KEEP was down 0.04 to 0.20. CBS:  With the final round of the Masters as lead-in, 60 MINUTES more than doubled last week, up 0.43 to 0.85.  […]

  NETWORK UPDATE:  SHARK TANK went even higher in final Friday numbers, up 0.1 to a new season high 2.3.  However, the entire NBC line-up (which had been preempted in Portland for an NBA playoff game) went down, DATELINE and GRIMM by 0.1 and HANNIBAL (which started at 10:01PM) by 0.2  UNFORGETTABLE was also down […]

  NETWORK UPDATE:  The post-football adjustments at CBS were once again substantial.  BIG BANG THEORY lost 0.1 to 3.7, which tied it with last week’s final number, and things went downhill from there.  LIFE IN PIECES dropped half a point to 1.8 (down 0.1 from last week), MOM fell half a point to 1.5 (same […]

>On Thursday the February sweep will begin and suddenly original episodes will abound on the network schedules.  In the meantime, we have a night like last night where FOX was the only broadcast network with a full slate of fresh episodes.               Nightly Adult 18-49 Rating Tuesday      FOX    CBS […]

A very similar week on cable this past week through Monday.  True Blood on HBO plateaued at a 2.6 Adult 18-49 rating, leading all cable telecasts despite being available in a small minority of US television homes.  The Newsroom from Aaron Sorkin plunged 62% with Adults 18-49 and 54% with Viewers 2+.  Don’t look for a build […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]