ABC should send a nice thank-you note to NBC, because the marginal but sufficient success of THE NEIGHBORS and SCANDAL, both of which received full-season 22 episode orders today, is directly due to the weakness of the Peacock competition.  (Note:  Scandal needed a back-order to reach 22 episodes because although it started last season, […]

  Lots of reruns. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

Last night ABC won prime time with a disappointing 1.7 adult 18-49 rating in the fast nationals for the Notre Dame-Boston College game in which the Fighting Irish extended their undefeated season.  The game will go up in the official nationals (realeased Tuesday morning) to about a 1.9 or 2.0.  The real prime time test […]

Here are the weekend sports ratings for Saturday and Sunday July 16-17, 2016.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 150K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size.   For comparison, here is the same chart for the same weekend last year, July […]

SEASON TO DATE through nine full weeks (60 nights of official ratings and 3 nights of adjusted fast nationals through Sunday, November 25, 2012): NBC is averaging a 2.84 adult 18-49 rating in prime time (up 23% from the same period last year). CBS is in second place with a 2.29 (down 20%). FOX is in […]

The 10PM hour was taken up by news shows concerning some of the saddest of recent events. FOX:  Lacking a news division of its own (let’s pretend its affiliated cable network doesn’t exist), FOX aired its regular line-up.  FRINGE was up 0.2 at 1.1, tying the rerun KITCHEN NIGHTMARES at 8PM. ABC:  The LAST MAN […]

  The NFL PLAYOFFS, naturally, were dominant. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

This past sports weekend was dominated by four Divisional playoff games.  The first game in the Saturday doubleheader, traditionally the weakest matchup, turned out to be one of the best games (an exciting contest finally settled in double overtime). The Ravens and Broncos game Saturday at 4:30 (21.6 HH rating in the 56 large markets with […]