We all know that voters in around a dozen battleground states really decide the Presidential election (and more precisely, voters in a handful of very competitive counties in those states really decide who wins).  According to the very good analysis by Nate Silver at fivethirtyeight.blogs.nytimes.com, President Obama has a comfortable lead in 16 states and the […]

  NOTE:  Due to Thanksgiving, comparisons are to 2 weeks ago unless otherwise noted. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

Last night ABC won prime time easily with a 2.2 fast national rating with adults 18-49 for the thrilling overtime upset of Stanford over Oregon.  We estimate that the game will go up to around a 2.5 rating in the official nationals (which will properly count the Pacific time zone, scheduled to be released Tuesday […]

  None of the night’s specials made an impact. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  ABC announced its midseason premieres and timeslots today, and while most of them were predictable (a pair of shortform reality series to fill in for the Dancing With the Stars results show between cycles on Tuesdays, replacements for the canceled 666 Park Avenue and Last Resort), the news wasn’t good for Happy Endings and Don’t […]

THE WEEK.  For the recently completed week ending Sunday (December 31, 2012-January 6, 2013), NBC maintained first place with a preliminary 2.75 adult 18-49 rating in prime time.  The week was supported by NBC’s final NFL game of the season (an NFL Wild Card game on Saturday night, which should go up to a 10.6 rating).  But […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). RIO OLYMPIC RATINGS So Far Compared to Previous Summer Games: ###