A lean final Friday of the summer season. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  NETWORK UPDATE:  There was no mercy in the final numbers for WEIRD LONERS or THE DOVEKEEPERS.  However, THE VOICE, NCIS, THE FLASH and FOREVER all received 0.1 bumps. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): YOUNGER (TV Land) debuted with a 0.17 […]

Projected weekly network ratings in prime time (based on four days of official nationals and three days of fast nationals). The same rank order for the broadcast networks this week as last: FOX, CBS, NBC and ABC. Collectively, the four networks are down a slight -3% from last week, but they are down a staggering […]

  The really interesting numbers last night are likely to be on cable, with the roaring Breaking Bad airing against the season finale of True Blood. FOX:  NFL PRESEASON FOOTBALL (Indianapolis at NY Giants) scored a preliminary 1.8 rating with adults 18-49 in the fast nationals, which we have adjusted up to an estimated 2.1 […]

> Bringing up the rear (too easy), NBC today joined CBS, ABC, FOX and The CW in announcing its Fall schedule premiere dates.  As with the other networks, the bulk of NBC’s shows will begin the week of Sept. 19-25, with a few exceptions: Wednesday, Sept 14:  UP ALL NIGHT and FREE AGENTS have special […]

  DANCING WITH THE STARS had a mild bump in its season premiere. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

  Less than 24 hours after its airing as an episode of The Vampire Diaries, CW has ordered the spin-off series THE ORIGINALS for the 2013-14 season.  (My review is here.)  Last night’s rating was a lackluster 0.9, but it was an awful night overall for the networks, and the response to the pilot has […]