> ENLIGHTENED – Mondays 9:30PM on HBO – If Nothing Else Is On… As a writer, Mike White is drawn to stories of delusion.  Even though their tones (and commerciality) are widely divergent, his screenplays from Chuck & Buck to The School of Rock, The Good Girl to Nacho Libre share protagonists who are firmly […]

  The regular season NFL roared back to life. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  But first: NETWORK UPDATE:  AMERICA’S GOT TALENT and FOOD FIGHTERS exchanged 0.1s in final numbers, with AGT gaining the additional tenth at FOOD FIGHTERS’ expense. Below is our Top 25 chart of last night’s original cable telecasts (the #25 title on this list was the 80th-most watched cable telecast of the day), with various […]

Yesterday we did our homework and reviewed the groundrules for calculating the meaning of primetime network ad rates listed by Ad Age in its yearly survey.  So… all that being said, where are the networks making their money this season?  Or not? A quick refresher on some critical numbers:  the typical 1-hour TV episode has […]

          NETWORK FINALS:  The only change from preliminary numbers was a 0.1 boost for AMERICA’S GOT TALENT.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  OWN’s THE HAVES AND HAVE NOTS led the night, down 0.02 from last week to 0.75.  Discovery, back from SHARK WEEK, […]

        NETWORK FINALS:  THE BACHELORETTE gained 0.1 in final numbers, while the new WHOSE LINE IS IT ANYWAY lost the same.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  USA’s WWE coverage was at 0.83/0.83/0.74, compared to last week’s 0.73/0.73/0.71.  On VH1, LOVE & HIP-HOP fell […]

NBC continues to drop on Tuesday (as the number of Voice hours returns to a normal weekly level and the ratings of those remaining h0urs declining sharply).  The 2.3 adult 18-49 rating from 8-11 pm last night for NBC compares to a 3.2 average for the first eight Tuesdays this fall.  CBS held steady (its 2.5 last […]

  It wasn’t much of a curtain call for GLEE. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]