DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

> If you haven’t heard (and if you haven’t–and you care–consider this a SPOILER ALERT), the 13th episode of AMC’s series THE KILLING, its season finale, concluded on Sunday night without answering the question of just who killed Rosie Larsen.  Since this was what the series purportedly set out to do, it’s provoked the kind […]

Here are the full week sports ratings for Monday December 27, 2021 through Sunday January 2, 2022. Eligible programs include sporting events on broadcast and cable networks (minimum audience size 200K Persons 2+ live+same day). Programs are grouped by sport and ranked within each sport by P2+ audience size. Here is the same week last […]

>Last night in the hit summer shows (NBC’s America’s Got Talent and FOX’s Hell’s Kitchen), we took a look at the priorities for new fall series promotion.  The big winners on NBC were the comedies Whitney and Up All Night.  Each comedy received one minute of on-air promotion across the two-hour telecast (one :30 spot […]

  BROADCAST FINALS ABC:  Returning from a rerun week, AMERICA’S FUNNIEST HOME VIDEOS gained 0.02 to 0.51, CELEBRITY WHEEL OF FORTUNE fell 0.19 to 0.43, SUPERMARKET SWEEP was also down 0.19 to 0.36, and THE ROOKIE lost 0.08 to 0.32. CBS:  The AFC Divisional NFL PLAYOFFS game was gigantic at 11.37, a strong enough lead-in […]

Here are the weekend sports ratings for Saturday and Sunday May 26-27, 2018.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 300K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the same chart for the same weekend last year, May 27-28, […]

>NBC’s Parenthood premiered last night to a 2.3 Adult 18-49 rating in the fast nationals.  This is down 36% from the America’s Got Talent lead-in and down 15% from last season’s premiere episode.  The 2.3 is right at our projected program average for originals this Fall. Over at the mini-network The CW, 90210 returned to the schedule […]

Here are the full week sports ratings for Monday February 14 through Sunday February 20, 2022. Eligible programs include sporting events on broadcast and cable networks (minimum audience size 200K Persons 2+ live+same day). Programs are grouped by sport and ranked within each sport by P2+ audience size. Here is the same week last year: […]