>History’s Pawn Stars tops this week’s cable chart, with a 2.0 rating from 10:00-10:30 pm Monday with Adults 18-49.  Usually the 10:30 pm Pawn Stars is slightly higher rated (up a tenth of a rating point or two from 10:00 pm), but this week’s 10:30 episode came in a tenth of a point lower at […]

> Ratings for last night’s premiere of AMERICAN HORROR STORY on FX are promising, if not overwhelming.  The show’s 10PM initial airing was watched by about 2 million people 18-49, which should equal something like a 1.5 rating in that demo; when the night’s 2 rebroadcasts are added, the number goes to 3.2 million people […]

The highest rated program on cable the past week was Game 4 of the NBA Eastern Conference Finals on ESPN, a very good 4.9 rating with Adults 18-49 Sunday night.  (Boston tied the series 2-2 with a 93-91 overtime victory over the Miami Heat.)  It was also the highest rated program with young adults on […]

Week 39 of the broadcast season (June 11-17) was won handily by ABC with a 3.17 Adult 18-49 rating in prime time, thanks to three high-rated NBA Finals games (Game 1 on Tuesday earned a 6.9 rating, Game 2 on Thursday built to a 7.1, and Game 3 on Sunday came in at a relatively […]

  A steady return for BACHELOR IN PARADISE. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

Once again, live programming proved to be the only way to attract an audience on a tough night like Friday.  NBC’s continuing coverage of U.S. Olmpic Trials worked well with the TV audience, particularly Gymnastics from 9-11 pm. NBC averaged a first-place 2.0 preliminary Adult 18-49 rating from 8-11 pm.  Swimming from 8-9 pm averaged a […]

Another night on broadcast TV with nothing even managing a 2 rating. FOX:  SO YOU THINK YOU CAN DANCE won the night for FOX, even though it was down 10% from last week to a 1.8. CBS:  BIG BROTHER shared the single biggest number of the night with a 1.9, but that was down a […]

  BH90210 had another dip. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]