> In recent years, the broadcast networks have largely outsourced their Saturday morning kids’ programming business.  Despite decades of history in the area, the networks have determined that news and sports are much more valuable weekend commodities, and with 24-hour cable networks now available for families who are looking for childrens’ programming, the networks maintain […]

  BROADCAST FINALS:  ABC’s XFL CHAMPIONSHIP was at 0.35.  FOX’s MLB game was at 0.41.  On CW, MASTERS OF ILLUSION and TOTALLY WEIRD & FUNNY both ticked down to 0.02.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  On ESPN, the NHL PLAYOFFS game was at 0.67, TOP RANK BOXING was at 0.24, […]

  EMPIRE’s place in the public eye thanks to recent news didn’t help its ratings. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people […]

>American Idol keeps falling, but the FOX singing competition series remains ahead of The Voice each week and continues to win Wednesday nights for FOX.  NBC premiered Betty White’s Off Their Rockers in its regular time period.  Usually a 1.8 rating is nothing to celebrate, but the hidden camera show was the highest-rated show on […]

  BROADCAST FINALS ABC:  After a news special at 0.31, reruns at 0.21/0.19/0.19. CBS:  Reruns at 0.29/0.26/0.19/0.15. NBC:  Following a news special at 0.21, THE BLACKLIST was at 0.25 compared to last week’s 0.24/0.20.  After that, reruns at 0.20/0.18. FOX:  Reruns at 0.13/0.15/0.18. CW:  After a rerun at 0.06, 100 DAYS TO INDY was at […]

  Not much of a welcome for ABBY’S. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

> When you’re NBC, even a 1.8 rating can look good. NBC:  PARKS & RECREATION returned to the schedule last night in the 9:30PM slot, with a 1.8 that was far better than the 1.2-1.5 that Up All Night had been getting there.  Parks held 80% of its lead-in from THE OFFICE (which tied last […]

Last night in prime time, NBC averaged a preliminary 5.0 from 8-11 pm with Adults 18-49 from 8-11 pm.   The network has often thrown the 8 pm hour out of the nightly average (by delaying national commercials until 9:00).  If 8 pm is excluded, Saturday’s Olympic rating will be around a 6.0 — just […]