AMERICAN IDOL continued to decline. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  BROADCAST FINALS:  The highest rated shows were out of primetime, FOX’s afternoon MLB PLAYOFFS game at 1.09, and NBC’s SATURDAY NIGHT LIVE, down 0.22 from last week’s Kardashian episode to 0.82.  In primetime, ABC’s COLLEGE FOOTBALL game was on top at 0.78.  CW’s WHOSE LINE IS IT ANYWAY and WORLD’S FUNNIEST ANIMALS  were at […]

  NETWORK UPDATE:  With final numbers in, STATE OF AFFAIRS is now tied for the lead in the 10PM timeslot (albeit at a modest 1.6), because with football simulcasts removed, CASTLE fell 0.3 from this morning’s rating to 1.4.  THE GREAT CHRISTMAS LIGHT FIGHT lost 0.2 to 1.7.  In addition, MIKE & MOLLY gained 0.1. Ratings […]

  BROADCAST FINALS ABC:  Returning from 2 weeks off, STATION 19 gained 0.02 to 0.64, GREY’S ANATOMY was up 0.07 to 0.70, and BIG SKY ticked down to 0.34. CBS:  YOUNG SHELDON rose 0.03 to 0.69, UNITED STATES OF AL slipped 0.02 to 0.43, GHOSTS lost 0.03 to 0.50, and B POSITIVE was down 0.02 […]

> NEW SHOWS in BOLD.  New Time Periods in Italics. WHAT WE LIKE:  A lot of new shows (four new shows on a five-night network).  CW is playing like the clock is running out and trying to make something happen.  Four of five nights feature a new series, with three of the new shows (all […]

  BROADCAST FINLS ABC:  The PAC-12 CHAMPIONSHIP GAME was at 0.95. CBS:  SWAT aired a new episode for the first time since November 12, up a tenth to 0.54.  MAGNUM PI, back from an off-week, was down a tick to 0.42, and BLUE BLOODS, ditto, was down 0.07 to 0.39. NBC:  BAKING IT was at […]

> Premieres Thursday 10PM on USA:  If Nothing Else Is On… (But it’s summer, so nothing is.) At this point, I think we could all identify a USA Network series blindfolded and with the soundtrack running backwards.  There’s the quirky, unconventional savant lead–available, like a comfortable sweater, in several colors:  cop/detective (In Plain Sight, Psych, […]

  BROADCAST FINALS ABC:  The networks generally returned from their holiday breaks.  AMERICA’S FUNNIEST HOME VIDEOS had aired a December 26 episode, and it was down a tenth to 0.33.  The rest of the lineup hadn’t aired since December 5, and compared to that night, CELEBRITY WHEEL OF FORTUNE climbed 0.13 to 0.51, SUPERMARKET SWEEP […]