President Obama’s farewell address may lead to adjustments in final numbers. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

Although the College Football Playoff semifinal games were up this year over last year (one game up +23% and the other up a more modest +3%), last night’s Championship game was down slightly from last year’s already disappointing final in most demographics.  The 25.2 million viewers 2+ audience last night breaks down to 24.4 million […]

        NETWORK FINALS:  There were no changes from the morning’s preliminary numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s telecast of the COLLEGE FOOTBALL PLAYOFF CHAMPIONSHIP was huge, but at 8.00 it wasn’t quite as massive as last year’s 8.26.  Once again the sports […]

  Most of America was watching ESPN instead of the broadcast networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

Here are the weekend sports ratings for Saturday and Sunday January 7-8, 2017.  Eligible programs include sporting events on broadcast and cable networks (minimum audience size 150K P2+).  Programs are grouped by sport and ranked within each sport by P2+ audience size. For comparison, here is the same chart for the same weekend last year, January 9-10, […]

        NETWORK FINALS:  The GOLDEN GLOBES adjusted to 5.6, up 0.1 from last year’s final number.  In addition, after adjusting for the NFL runover, THE SIMPSONS dropped 1.4 to 3.5, and SON OF ZORN fell 0.5 to 1.8.           Broadcast Official Nationals Program Ratings Chart     CABLE […]

        NETWORK FINALS:  NBC’s NFL WILD CARD GAME adjusted to 8.4.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s afternoon NFL WILD CARD GAME was a bit less dominant than the primetime game but still strong at 2.06.  On ESPN2, a Youngstown State vs. […]

        NETWORK FINALS:  HAWAII 5-0 gained 0.1 in final numbers, but EMERALD CITY and 20/20 lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Discovery’s GOLD RUSH ruled Friday cable, up two-tenths from last week to 1.12, and with a lead-out special at 0.56. […]