Promo Watch begins and so far ABC’s 666 Park Avenue and Nashville stand out so far (thanks to a solid assist from the NBA). With the arrival of summer, it is time for the broadcast networks to get busy rolling out their marketing campaigns for their new fall shows.  While each network employs a variety […]

  Who says no one watches TV on Friday nights? DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

Note: The numbers below are inflated by tenths of a rating point by multiple major-market pre-emptions for the final night of NFL Preseason: ABC (Los Angeles-Chargers, Houston, Cleveland, Charlotte, Nashville, Buffalo) CBS (New York-Jets, Boston, Dallas, Bay Area-49ers, Pittsburgh, Miami, Kansas City, Cincinnati) NBC (New York-Giants, Philadelphia, Washington DC, Baltimore, Milwaukee, Phoenix, Tampa) FOX (Chicago, […]

  Football was the night’s main attraction. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. […]

>FOX is beginning to stabilize around a 5 rating on Wednesday night with American Idol.  CBS declined almost a full rating point from last week, but it had a good excuse: two-thirds of its line up was repeat programming.  And yet The Eye stayed in second place, above a 2 rating.  ABC also had a […]

  BROADCAST FINALS:  ABC’s NBA game was at 0.57.  CBS’s BELLATOR MMA was at 0.18.  NBC’s SNL was up 0.09 to 0.78.  FOX’s COLLEGE BASKETBALL was at 0.10.  CW’s WORLD’S FUNNIEST ANIMALS gained 0.02 to 0.08.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  COLLEGE BASKETBALL was at 0.82/0.52/0.49/0.35/0.32/0.26 on ESPN, and 0.13/0.13/0.11/0.08/0.03 […]

  The Chinese water torture that has been NBC’s announcement of its renewals and pick-ups continues with the glad tidings that PARKS & RECREATION has at long last received its (albeit 13-episode) order, as well as news that UP ALL NIGHT has survived to see another season.  The latter, while not a sure thing, isn’t […]

> It’s not all that unusual for a situation comedy to change directions in the midst of its initial season and emerge a different, and better, show:  The Office and Parks & Recreation both took that journey (the US Office was trying too hard at first to ape the Ricky Gervais original, and Parks was […]