You can’t go wrong with football. FOX:  Most of the major college bowl games have migrated to ESPN, but the COTTON BOWL remains on broadcast (for now), and gave FOX an easy win for the night, with a preliminary 3.1 rating in 18-49s that’s solidly higher than last year’s 2.5 for the game. ABC:  All […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

Even the one football game no one cares about can score well enough to win the night. NBC:  The PRO BOWL, a game so uninteresting that there’s been recurring discussion about ending it altogether, had a 3.3 in preliminary numbers (down around 10% from last year), but that was sufficient for NBC’s last Sunday win […]

Through February 4 (20 weeks into this broadcast season), CBS leads with a 2.70 rating with adults 18-49, followed by NBC (2.40), FOX (2.19) and ABC (1.83).  But very soon, FOX will move past NBC in the season averages and is not likely to let go of second place. Looking at the rest of the […]

NOTE: The FOX numbers below will drop somewhat in the official nationals because the fast affiliate-based nationals below contain viewing of the DAYTONA 500 until about 8:10PM ET in most of the country. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and […]

More grim news for ABC and NBC. ABC:  After ONCE UPON A TIME set the tone with a series-low 2.1, down 0.3 from its last airing, RED WIDOW had a disastrous 2-hour debut at 1.4.  That ended ABC’s chance to launch any successful dramas this season (it still has one comedy on deck), and made […]

        NETWORK FINALS:  FAMILY GUY gained 0.1 in final numbers, and the rerun LITTLE BIG SHOTS lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  AMC’s THE WALKING DEAD had its familiar Week 2 tumble, down two-tenths to 1.00, with the premiere of DISPATCHES […]

  NBC has joined CBS, FOX and CW in announcing the dates of its 2012-13 season finales (some of which, in NBC’s case, extend beyond the end of the regular season): WEDNESDAY MARCH 27 8PM:  Whitney (1-hour finale) THURSDAY MARCH 28 8:30PM:  1600 Penn TUESDAY APRIL 2 9PM:  The New Normal (1-hour finale) THURSDAY APRIL […]