With the NBA conference finals continuing last night and History’s hit mini-series Hatfields & McCoys ending its short run last night, the best the broadcast networks could muster was a 2.6 Adult 18-49 rating for FOX’s So You Think You Can Dance (up a bit from Thursday’s 2.4-rated premiere).  Last year on Wednesday, June 1, the comparable episode of SYTYCD scored […]

> SMASH-watch continues, on a very atypical night. NBC:  With NASCAR unexpectedly occupying FOX’s primetime, CBS down and ABC up, the great news for NBC was that SMASH stabilized and even creeped up 0.1 from last week, a level that would leave the network very happy if the show can just stay there.  Even better, […]

  A dip for CELEBRITY FAMILY FEUD. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  Not much to say about a night when the networks weren’t even trying. ABC:  Winner of the night with a whopping 1.1 average.  The high point was a 1.4 for 20/20 at 10PM. NBC:  The only network to air anything new for the night, even if it was DATELINE.  That won it a 1.1 […]

  It’s rare for a busted network pilot to find a home somewhere else, but DEVIOUS MAIDS, which had been created by Desperate Housewives‘ Marc Cherry initially for ABC (and by its in-house studio), has accomplished the feat.  Lifetime has adopted the serialized comic soap with a 13-episode order to begin airing in 2013, presumably […]

The broadcast networks combined for a lowly 4.53 combined 18-49 rating in prime time from July 2-8, 18% below the 42nd week last year (which also included the 4th of July holiday — on Monday).  This is a significantly bigger fall-off for the broadcasters than they have seen on average this summer to date (-10% […]

The numbers weren’t worth waiting for. NBC:  The only show on network television last night to score over a 2 in the 18-49 demo was AMERICA’S GOT TALENT, airing its pre-Olympics finale and earning a 2.2.  The night began with a CLIOS:  BEST COMMERCIALS special that came in 3d place for its hour with 1.2, […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings […]