Something went right for the TONY AWARDS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

World Series Game 2 is losing to the CBS Thursday lineup in the fast nationals (2.9 to 3.2 with Adults 18-49), but the game should rise to about a 3.3 in the official nationals when the Western live viewing is tabulated correctly.  This assumes a fast-to-official nationals increase of about 14%, similar to Game 1’s […]

  Nielsen wasn’t in a hurry with today’s ratings. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  AMC:  If a 6% decline to 4.9 (plus 1.7 for the 10PM rebroadcast) can be considered an “off” week, then THE WALKING DEAD was off this Sunday.  That 6.6 total will still be second only to Sunday Night Football in all of television for the week, although football’s lead is more lopsided this week, […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

  As this is a week when turkeys are revered, celebrated, and then eaten, let’s take a look at what wisdom the network’s Fall feathered non-fliers have to impart to us.  In other words, What did this Fall’s canceled series tell us that we didn’t already know? 666 PARK AVENUE (ABC):  There are two lessons […]

      NETWORK FINALS:  There were no changes from the preliminary morning ratings.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Discovery’s GOLD RUSH topped Friday cable at 0.56/0.41, compared to last week’s 0.52/0.32.  A&E’s LIVE PD clip shows were at 0.54/0.35 compared to last week’s 0.54/0.30.  ESPN’s NBA […]

Scandal shows some heat. ABC:  A dynamite episode of SCANDAL (written by creator Shonda Rhimes) that managed to propel the story both backwards and forwards via flashbacks and a startling episode-ending revelation had by far its best-rated episode of the season, up 0.3 from last week to 2.5 and notching a 10PM win.  This was […]