Once again, live programming proved to be the only way to attract an audience on a tough night like Friday.  NBC’s continuing coverage of U.S. Olmpic Trials worked well with the TV audience, particularly Gymnastics from 9-11 pm. NBC averaged a first-place 2.0 preliminary Adult 18-49 rating from 8-11 pm.  Swimming from 8-9 pm averaged a […]

Another night on broadcast TV with nothing even managing a 2 rating. FOX:  SO YOU THINK YOU CAN DANCE won the night for FOX, even though it was down 10% from last week to a 1.8. CBS:  BIG BROTHER shared the single biggest number of the night with a 1.9, but that was down a […]

  BH90210 had another dip. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

Fast national ratings indicate NBC is on track for an 8.3 rating with Adults 18-49 in prime time Saturday night, well below the same night in Beijing but on par with Athens and Sydney.  The 8.3 rating assumes NBC excluded the 8:00 half hour by delaying the national commercials until 8:30 (as it usually does […]

  SHARK TANK led the way. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. ABC:  […]

Viewers have the same lack of interest in the DEMOCRATIC NATIONAL CONVENTION that they did in the Republicans. FOX:  Without the burden of convention coverage, and with its HELL’S KITCHEN/MASTERCHEF double-bill at 2.5/2.7, the network romped away with the night. NBC:  AMERICA’S GOT TALENT‘s 2.3 was the highest-rated non-FOX show of the night, but it’s […]

  Wrestling returned to broadcast TV in a big way. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

Completely updated with official national ratings. Thursday premiere night is down 23% collectively for the broadcast networks (10.5 Adult 18-49 rating last night versus 13.7 last fall on premiere Thursday).  CBS is most on track, winning the night and just two tenths of a rating point behind both last year and our estimate for the […]