Some major returns. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. NBC:  […]

        NETWORK FINALS:  THE OSCARS ended up at 10.5, down a fairly small 0.3 from the 2015 telecast.  Interestingly, in the final national numbers, the rating was basically steady through the telecast, without the bump in the first half-hour that was evident in the overnights.  The LIVE FROM THE RED CARPET pre-show […]

        NETWORK FINALS:  ABC’s (amazing) Golden State vs. Oklahoma City NBA game gained half a point in final numbers.  Somewhat less excitingly, the NCIS: NEW ORLEANS rerun on CBS rose 0.1.        Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  HBO insists on listing its licensed theatrical movies […]

      NETWORK FINALS:  THE ORIGINALS’ half of its crossover with THE VAMPIRE DIARIES gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Discovery’s GOLD RUSH topped Friday cable, up 0.05 from last week to 1.31, and the network aired a VENOM HUNTERS rerun […]

  #OscarRatingsSoMeh DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart.   ABC: Despite […]

The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday February 27 and Sunday February 28, 2016. The 56 markets (out of 210 total) cover about 70% of the US television population. Click here for sports ratings from the same calendar weekend last year. NBA Saturday 3.89 rating ABC 8:30 […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  Some crossovers work better than others. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]