Some crossovers work better than others.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
CW: NBC has done extremely well with its Dick Wolf crossover story arcs lately, but THE VAMPIRE DIARIES only squeezed out an extra 0.1 (to 0.5) from its combo with THE ORIGINALS, which merely retained last week’s 0.4.
ABC: A very subdued night. LAST MAN STANDING and DR KEN were each down 0.1, respectively to 1.1 and 1.0. SHARK TANK plunged 0.4 to 1.2. 20/20 fared even worse, down 0.6 to 0.7.
NBC: CAUGHT ON CAMERA dropped 0.1 to 0.7, but a 2-hour DATELINE gained 0.4 to 1.2.
CBS: THE AMAZING RACE and HAWAII 5-0 both held at 1.1. BLUE BLOODS lost 0.1 to 1.2.
FOX: SLEEPY HOLLOW was up 0.1 to 0.8, while SECOND CHANCE was down 0.1 to 0.5.
Only sports will liven up Saturday primetime, with an NBA game on ABC and the NHL on NBC.
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