FRIDAY STARZ;  In its second week, DA VINCI’S DEMONS lost half its premiere rating, falling to a 0.2 in 18-49s and half a million total viewers.  Starz strenuously asserts that this is primarily due to viewers watching the apprehension of the Boston Marathon bombing suspect that was going on that night–and we’ll find out […]

  BROADCAST FINALS:  Most of the broadcast networks aired reruns on Thanksgiving.  NBC of course had the primetime NFL game, which at 7.08 was 1.42 higher than last year’s game.  FOX, though, took the honors with the afternoon game at a massive 12.46, and not wanting to waste that lead-in, the network aired episodes of […]

  NETWORK UPDATE:  Things only got worse for AQUARIUS and HANNIBAL in final numbers, as both lost 0.1 to hit new lows of 0.2 and 0.3 respectively.  The rerun of RUNNING WILD was also down 0.1.  CABLE HIGHLIGHTS:  HBO insists on listing its premieres of theatrical movies as “originals,” which is why THE MAZE RUNNER appears […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

        NETWORK FINALS:  NBC’s NFL WILD CARD GAME adjusted to 8.4.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s afternoon NFL WILD CARD GAME was a bit less dominant than the primetime game but still strong at 2.06.  On ESPN2, a Youngstown State vs. […]

      Analysis to follow.       Broadcast Official Nationals Program Ratings Chart   Top 50 Original Cable Telecasts with Demographic Detail Top 150 Original Cable Telecasts To search for a show: type Ctrl-F and type your show title in the search box. Top 150 Original Cable Telecasts: Friday May 28, 2021 P18-49 P2+ Rank […]

        NETWORK FINALS:  The premiere of FOX’s WHAT JUST HAPPENED? dropped 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Neither of the night’s high-profile premieres was impressive.  On Showtime, THE LOUDEST VOICE launched off the chart at 0.02/299K, preceded by CITY ON […]

NBC of course won last night handily with the first NFL game of the season.  Usually scheduled on the Thursday after Labor Day, the NFL moved the game to Wednesday out of deference to President Obama who gives his acceptance speech in Charlotte tomorrow night.  Last night’s game (Dallas upsetting the Super Bowl champion New […]