FOX won the night, but has to be a little nervous. FOX:  The competition on Thursdays hasn’t even begun, with regular season programming still 2 weeks away, but at 3.2, THE X FACTOR couldn’t even hold onto its Wednesday number (which faced The Voice for an hour), let alone last year’s 4.3 Thursday premiere.  GLEE […]

  So:  what do we know now that we didn’t know a week ago? THE SWALLOWS AREN’T RETURNING TO CAPISTRANO.  Generally speaking, the TV season has a dynamic that repeats each year.  Every fall, viewers turn up in broad numbers for the launch of new series and return of old favorites, and as the season […]

Another new show could be headed for the exits. ABC:  666 PARK AVENUE continued to fall, down another 0.2 to 1.5, and only a deal with the devil is likely to save it.  Worse for ABC, though, might have been the 3.0 for ONCE UPON A TIME, down 0.4 from last week, and looking like […]

  America’s fascination with OJ Simpson continued with ABC’s premiere of the documentary miniseries OJ: MADE IN AMERICA, with a 0.9 rating that was quite good for a summer Saturday night.  The show will now attempt an unusual pivot, switching to ESPN on Tuesday for the rest of its run.  ABC started the night with […]

World Series Game 1 won the night, but didn’t seem to affect anyone else very much. ABC:  After a slightly increased 2.6 (in final numbers) steady 2.5 from its THE MIDDLE lead-in, THE NEIGHBORS was up a tick to 2.0, still nothing to be thrilled about (3rd place in the half-hour), but appreciably ahead of […]

Another winning Monday night for NBC, although the 4.0 adult 18-49 rating in the preliminary fast nationals is actually at the low end for this season.  CBS, ABC and FOX are back to where they were three weeks ago, before the disruptions from the final Presidential Debate on 10.22 and Hurricane Sandy Coverage on 10.29. […]

  NOTE:  Due to Thanksgiving, comparisons are to 2 weeks ago unless otherwise noted. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

Over the weekend football continued to dominate the afternoon sports daypart.  On Saturday, college football filled the air, but only one game broke out: Stanford upsetting Oregon in prime time on ABC.  The other big upset (Kansas State at Baylor) aired opposite it on ESPN, but the game never really got off the ground since […]