February 14, 2014

SKEDBALL: Winter Olympic Ratings Update

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Written by: Mitch Metcalf
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Thursday night’s Winter Olympic coverage from Sochi averaged a 5.9 adult 18-49 rating in the fast nationals from 8-11 pm on NBC.  This is down one tenth from last Thursday’s first-ever Opening Ceremony-eve coverage (a 6.0 rating when no medals where at stake).  Also, last night’s coverage was slightly behind the the same night in 2006 from Turin (6.1 rating) and well below Vancouver 2010 (7.0) and Salt Lake City 2002 (9.7).  Last night’s events included Men’s Short Program, Men’s Slopestyle, Women’s 1000m Speed Skating and Women’s Skeleton.

Through Thursday, Sochi is now averaging a 6.6 adult 18-49 rating for all nights, now only one tenth ahead of Turin’s average over the same period (6.5) and well behind Vancouver (7.4) and Salt Lake City (11.1).

Sochi Winter Olympic Track thru Thu 2014 02 13

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.