DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

>Numbers continue to come in for this past weekend’s scripted cable premieres. The biggest disappointment came at Starz, with Friday’s official arrival of MAGIC CITY, an expensive and heavily-marketed dramatic series. Although the network has released a flood of numbers designed to make the show sound more successful than it was, the key figure is […]

NBC could have used Game 6 of the NHL Stanley Cup Final on Wednesday rather than Monday.  The 2.0 rating the concluding game generated Monday would have doubled last night’s rating for the regular NBC Wednesday line-up (instead of bumping a much higher-rated America’s Got Talent out of its pattern Monday night).  In any case, […]

Promo Watch begins and so far ABC’s 666 Park Avenue and Nashville stand out so far (thanks to a solid assist from the NBA). With the arrival of summer, it is time for the broadcast networks to get busy rolling out their marketing campaigns for their new fall shows.  While each network employs a variety […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

An ugly night all around. NBC:  AMERICA’S GOT TALENT has come crashing down this week, and last night hit a season low 1.9.  None of this will matter in 2 weeks when the Olympics start, of course, but the show may need some rejuvenation next season.  The rest of NBC’s night was reruns, nothing above […]

Based on fast nationals for Friday-Sunday and official national ratings for Monday-Thursday, the week of July 23-29 of course goes to NBC by a mile — but the network’s weekly average this past week is just a taste of things to come. NBC averaged a 1.6 rating with Adults 18-49 this past week in the […]

NBC held on to win another Tuesday last night, with a soft 2.1 Adult 18-49 rating from 8-11 pm (down from a 2.3 last week and the fairly routine 2.2-2.3 before the Olympics started).  America’s Got Talent remains the highest-rated show on the night, but it drifted down to a 2.5 from 8-10 pm last night […]