> NBC has followed up its announcement of its midseason schedule with a surprisingly timid order for 2 back-up scripts for GRIMM.  (In comparison, last month the network ordered 6 back-up scripts for the now-deceased Prime Suspect.)   It’s certainly true that Grimm has only aired 3 episodes thus far of its initial 13 episode order, […]

> The eagerly-awaited Season 5 of the most honored series on television, an interminable 17 months in the making, contents itself with a single enigmatic image:  Don Draper staring into a department store window, his reflected gaze held by two mannequins, one a naked female, her dress at her feet, the other a seated man […]

  Viewers didn’t obey the title of the new DON’T. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

Tuesdays this fall look like another win for CBS.  Last fall, FOX battled CBS to a draw on Tuesdays, partly because New Girl started at a smash-hit pace, then CBS moved ahead in the spring.  But with Glee moving off the night to create a Tuesday block of four half-hour comedies, and with heavy new comedy competition for the […]

  THURSDAY BROADCAST:  Because this morning’s numbers were so screwed up, we’ll just start fresh with the broadcast networks. CBS:  BIG BROTHER, after all the adjustments, was up 0.1 to 2.3.  Even after the football effect was removed, the night’s rerun of THE BIG BANG THEORY was up half a point to a big 2.1. […]

        NETWORK FINALS:  There were no changes from the preliminary Saturday ratings.          Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  ESPN’s NBA coverage continued its reign over cable with a quartet of games on Saturday at 0.76/0.55/0.53/0.47.  HGTV’s VACATION HOUSE RULES gained 0.02 to 0.22.  On Food […]

        NETWORK FINALS:  The rerun of SINGLE PARENTS lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader led Thanksgiving Eve cable at 1.40/1.16, and the early evening COLLEGE BASKETBALL game was at 0.72.  Hallmark’s movie REUNITED AT CHRISTMAS was […]

NBC’s red-hot Sunday Night Football continues to run ahead of last year’s pace and ahead of our forecast issued last spring.  However, the other networks are performing almost exactly as forecast on a night when FOX had the late afternoon national NFL game.  (Remember, next week the CBS and FOX numbers will flip because CBS […]