I FEEL BAD felt OK at best. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

Halloween always depresses television usage levels of 2-34 year-olds, but last night it looks like 35-49 year-olds also took the night off from watching TV in greater than normal numbers.  Just an awful night for network TV, with season lows reached on various shows.  FOX won the night with only a 2.7 adult 18-49 rating, […]

No one found a Week 2 bounce. FOX:  The season’s second episode of TOUCH fared even worse than last week’s season premiere, dropping 0.2 to a 0.7 that makes Fringe seem high-rated in comparison.  Touch couldn’t blame its lead-in, as KITCHEN NIGHTMARES edged up to 1.1 at 8PM.  Viewers had better hope Kiefer Sutherland and […]

. We’re 4 full weeks into the season, and it’s time to ask:  What do we know now that we didn’t know a week ago? Reruns Are Bad.  In the past few days, ABC has ordered extra episodes of GREY’S ANATOMY, MODERN FAMILY, THE MIDDLE and CASTLE, increasing their orders to 23-24 episodes each for […]

        NETWORK FINALS:  There were no changes from the preliminary Wednesday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader was at 1.01 (New Orleans vs. San Antonio, i.e. the Zion Williamson game)/0.46 (76ers vs. Toronto).  Bravo’s REAL HOUSEWIVES OF NEW JERSEY gained […]

  Once upon a time, there was a single-camera sitcom pilot at NBC called UP ALL NIGHT.  It was the story of Reagan and Chris Brinkley (Christina Applegate and Will Arnett), who had to cope with becoming new parents and the resulting loss of their “coolness” factor.  Chris was a stay-at-home dad, while Reagan worked […]

  The night’s season finales didn’t overperform. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

        NETWORK FINALS:  Again, adjustments were plentiful due to local news coverage.  On ABC, the drops were 0.3 for AMERICA’S FUNNIEST HOME VIDEOS, 0.2 for CELEBRITY FAMILY FEUD, 0.3 for PRESS YOUR LUCK and 0.3 for MATCH GAME.  On CBS, 60 MINUTES dropped 0.1 and the INDIANA JONES movie was down 0.2.  […]