As people began to find other ways to spend their holiday week, it was a lousy night for network television. NBC:  AMERICA’S GOT TALENT was the highest-rated show of the night with a 2.3 and gave NBC the win, but it was down 0.3 from last week.  OFF THEIR ROCKERS hit a new low […]

        NETWORK FINALS:  DATELINE and the new MASTERS OF ILLUSION lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The cable day and cable news were led by CNN’s CUOMO PRIME TIME at 0.29/0.44/2.7M, with Fox News’s TUCKER CARLSON TONIGHT at 0.22/0.36/3M, […]

  Except for Big Brother, the dog days of summer have arrived in a big way. CBS:  BIG BROTHER held last week’s 2.5 rating.  As usual, THE BIG BANG THEORY towered over the night’s other reruns, this week with a 2.1–a number many sitcoms would be happy to get with a first-run episode. ABC:  WIPEOUT got […]

  STAR-CROSSED:  Monday 8PM on CW – Change the Channel If aliens are in high school, we must be on CW.  The network’s midseason entry STAR-CROSSED plays as a clip reel of CW’s greatest hits, from the supernatural teen romance of The Vampire Diaries to the forbidden love of Beauty and the Beast to the […]

Official ratings for Thursday came down to a combined 3.6 adult 18-49 rating for the five over-the-air broadcast networks last night from a very misleading 6.7 rating in the fast nationals, which were inflated by many local pre-emptions for the final night of NFL preseason games.  CBS declined 0.9 rating point from the fast nationals […]

  It was a good night for both broadcast and cable last night. With the benefit of a huge football overrun that lasted until the very last moment before the awards were set to begin, the EMMY AWARDS had a 4.9 rating in 18-49s, more than a full point higher than last year’s 3.8 in […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

  AdWeek has published its annual survey of the actual prices advertisers agreed to pay in the Upfronts for 30-second spots in the network primetime line-ups, and as usual, it’s filled with fascinating information.  It helps, though, to keep the following in mind: A typical network hour contains about 20 30-second national ad spots.  The […]