DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).  

  GLEE’s final return wasn’t tuneful. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  NETWORK UPDATE:  AMERICAN IDOL, THE BIG BANG THEORY, 2 1/2 MEN and ELEMENTARY all found an extra 0.1 in final ratings.  MOM (which probably started at 8:31PM) and the HOW TO GET AWAY WITH MURDER rerun each lost 0.1. Ratings in key demos for the Top 25 original cable telecasts (plus a few other […]

  Things didn’t get much better for AMERICAN IDOL on its second night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

We spend a lot of time talking about demographics such as adults 18-49 or women 18-34, but those groups are still fairly broad abstractions of the television audience, which of course is made up of individual people.  Although we can’t yet talk about individual viewing behavior, we can in fact look at the audience with […]

  NETWORK UPDATE:  Everything remained as-is from the previously reported Wednesday numbers. Ratings in key demos for the Top 25 original cable tWednesday, ratings, spotlight, cable AMERICAN HORROR STORY: FREAK SHOW (FX) returned from its holiday break to easily top Wednesday cable at 1.46.  It was followed by DUCK DYNASTY at 0.87, with lead-out WAHLBURGERS […]

  NETWORK UPDATE:  The only adjustment from preliminary numbers was a 0.1 dip for the PARKS & RECREATION rerun on NBC. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): Two big scripted shows returned to their line-ups on Tuesday to lead the night:  THE […]

  FOX got the New Year’s present it wanted.  (Well, mostly.) DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]