Another night to consider how low a rating can justify a back order these days. NBC:  WHITNEY returned to the NBC schedule last night, and the same nobody who watched it last year came back for more.  The show kicked off with the same 1.4 that Animal Practice had in its premiere (tying Whitney‘s own […]

  Time for the Utopia?  More like Dystopia! gag. FOX:  UTOPIA crashed by more than half from its preview airing on Sunday night, down to 0.9 against mostly weak summer competition.  To say this bodes badly for the new series once the real competition (NCIS, The Voice) arrives is an understatement.  A special MOTEL HELL […]

  The networks started their holiday. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

      Analysis to follow.       Broadcast Official Nationals Program Ratings Chart   Top 50 Original Cable Telecasts with Demographic Detail Top 150 Original Cable Telecasts To search for a show: type Ctrl-F and type your show title in the search box. Top 150 Original Cable Telecasts: Wednesday July 7, 2021 P18-49 P2+ Rank […]

> The X Factor won Thursday (the fourth of the season) with a 3.6 Adult 18-49 rating.  The Thursday track for X Factor has been 4.3…3.9…4.0…3.6.  The 3.6 will probably go up to a 3.7 or 3.8 in the official nationals later today, but FOX has to be mildly disappointed there is not a 4 […]

  NETWORK UPDATE:  In final numbers, both THE BACHELORETTE and MISTRESSES gained 0.1, but on FOX, 24 lost 0.1, putting it farther behind its MASTERCHEF lead-in.  The CBS MIKE & MOLLY rerun also slipped 0.1. MONDAY CABLE:  As detailed in today’s WORLD CUP SKEDBALL, the highest-rated show of the day by far, on either broadcast […]

  Quiet exits for CW’s line-up. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

        NETWORK FINALS:  CBS’s NFL PLAYOFFS game adjusted to 7.9.  Elsewhere, the entire NBC line-up adjusted:  the WILL & GRACE rerun down 0.3 to 1.5, the SUPERSTORE rerun down 0.3 to 0.8, DATELINE down 0.3 to 0.6, and the SNL rerun down 0.1 to 0.8.           Broadcast Official Nationals […]