NETWORK FINALS:  There were no changes from the preliminary Friday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader was at 0.75 (Lakers vs. Dallas)/0.36 (New Orleans vs. Knicks).  A&E’s LIVE PD was steady at 0.61, and the pre-show hour was down […]

  OLYMPICS ratings were due to drop last night, and they did–steeply. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

        NETWORK FINALS:  There were no changes from the preliminary Friday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD led Friday cable, up 0.07 to 0.57, and the lead-in hour was up 0.03 to 0.31.  Discovery’s GOLD RUSH was at 0.46/0.37 compared […]

  The NFL’s preseason isn’t as dominant as the league will shortly become, but it does the job. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]

February Sweeps stunts by NBC and CBS both fail. NBC:  The network aggressively promoted last night’s SVU because it featured Mike Tyson as a guest star, but the show dropped 0.2 to 1.5, in 4th place for its hour.  CHICAGO FIRE had an even steeper fall, down 0.3 to 1.8, but that was enough to […]

  As it turned out, there wasn’t room for two shows about homicidal true believers on the network airwaves, and The Following is occupying that space.  CULT hasn’t yet been canceled by CW after its pair of miserably low-rated airings, but it faces the next-worst fate, sent away to the wilderness of Fridays at 9PM, […]

With the NCIS shows in reruns, only one series even reached a 2 last night. FOX:  The season premiere of KITCHEN NIGHTMARES was at 2.2, down a very reasonable 0.2 from last year and the highest-rated show on a slow night. ABC:  CELEBRITY WIFE SWAP edged up to 1.6, but the finale of THE TASTE […]

CBS won another week with NCAA basketball tournament games throughout the week and a lot of repeats on the other networks.  NBC’s The Voice returned to the schedule this week, putting NBC in a virtual three-way tie with ABC and FOX (with only four-hundreths of a rating point separating second from fourth place). Weekly Rating Mar […]