Last week’s arrivals slipped. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

        NETWORK FINALS:  CHICAGO FIRE and the reruns of RIVERDALE and ALL AMERICAN lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader topped Wednesday cable at 0.64/0.53.  MTV’s THE CHALLENGE dipped 0.03 to 0.47, and RIDICULOUSNESS was at 0.24/0.20.  […]

        NETWORK FINALS:  NCIS gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  History’s CURSE OF OAK ISLAND led Tuesday cable, up a tenth to 0.80, with PROJECT BLUE BOOK up 0.07 to 0.32.  TNT’s NBA doubleheader was at 0.73/0.62.  On USA, […]

  BROADCAST FINALS:  CBS’s coverage of the NCAA TOURNAMENT was dominant, with the late afternoon game on top at 2.73, and the primetime game at 1.86.  ABC’s NHL game was at 0.24.  CW’s originals were at 0.06/0.05.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  The NCAA TOURNAMENT towered over cable as well, […]

The NCAA Basketball Tournament, March Madness, began rather quietly Tuesday night with two of “First Four” play-in games.  The 6:30 pm game last night averaged 903,000 persons 2+, somewhat below the 1 million number for the comparable games the last two years, also on TRU TV.  The demographics were also a little below normal for […]

  For the moment, BIG BROTHER is ahead of preseason football. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

        NETWORK FINALS:  There was a significant adjustment (to the next tenth) for the rerun of AMERICAN IDOL.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The KIDS CHOICE AWARDS were at 0.16 on Nickelodeon, with simulcasts at 0.02/115K on Nick Jr, 0.01/60K on Nicktoons, and […]