DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

        NETWORK FINALS:  There was a significant adjustment (to the next tenth) for AMERICAN IDOL.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  It was a big night for USA’s WWE telecast, which was at 0.70/0.69/0.65 compared to last week’s 0.54/0.51/0.50, followed by MIZ & MRS […]

  BROADCAST FINALS ABC:  AMERICA’S FUNNIEST HOME VIDEOS jumped two-tenths to 0.85, AMERICAN IDOL rose 0.13 to 1.06, and THE ROOKIE was up 0.07 to 0.51. CBS:  60 MINUTES lost 0.02 to 0.62, THE EQUALIZER gained 0.02 to 0.60, NCIS: LA was also up 0.02 to 0.51, and SWAT gained 0.06 to 0.51. NBC:  After […]

  Once again, CW demonstrated that it operates under different economics than the other broadcast networks.  Much of its revenue comes from episodes streamed online via Netflix and Hulu, which makes sometimes puny on-air ratings acceptable.  Also, virtually everything it airs is produced by one of its in-house studios, Warner Bros Television or CBS Television […]

  Once again, the NBA FINALS were on top, but far from their previous level. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people […]

  Last Sunday’s excuse for low ratings was Easter; last night’s will preaumably be the WALKING DEAD season finale. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands […]

  ROOKIE BLUE may be hitting retirement age. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

> Sunday… when NBC can close its eyes and pretend it has a functioning schedule. ABC:  ONCE UPON A TIME is a bona fide, self-starting hit, with another 3.8 that more than doubled its lead-in (and also more than doubled the similarly-themed Grimm on Fridays).  This may have helped DESPERATE HOUSEWIVES and PAN AM a […]