The 10PM hour was taken up by news shows concerning some of the saddest of recent events. FOX:  Lacking a news division of its own (let’s pretend its affiliated cable network doesn’t exist), FOX aired its regular line-up.  FRINGE was up 0.2 at 1.1, tying the rerun KITCHEN NIGHTMARES at 8PM. ABC:  The LAST MAN […]

  The NFL PLAYOFFS, naturally, were dominant. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

This past sports weekend was dominated by four Divisional playoff games.  The first game in the Saturday doubleheader, traditionally the weakest matchup, turned out to be one of the best games (an exciting contest finally settled in double overtime). The Ravens and Broncos game Saturday at 4:30 (21.6 HH rating in the 56 large markets with […]

With the 2016 Summer Olympic Games in Rio now history, here’s a look at the audience trends in every age category, from young children to retirees.  Each group behaved differently across the 17 nights of the Games, providing NBC with some hope for certain audience segment but much consternation regarding the important 18-34 audience. Opening Ceremony. The […]

Without The Voice to support it, Smash started its second season with a ratings trainwreck to match the creative disaster that is the show.  Read Mitch Salem’s review here. Half-hour ratings for network television last night are shown below.  Most notably, Smash started at 1.3 rating with adults 18-49 (already down from its very modest lead-in, Betty White’s 2nd Annual 90th Birthday — […]

        NETWORK FINALS:  ABC’s DEMOCRATIC CANDIDATES DEBATE adjusted up to 1.3.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD led Friday cable, up 0.04 to 0.53, with the lead-in hour up 0.02 to 0.32.  Discovery’s GOLD RUSH was at 0.48/0.36/0.22, compared to last […]

CBS is going to win this season, but not on the strength of its new series. CBS:  The one area where CBS has been weak this season (although no weaker than anyone else) has been in launching new series, with only Elementary having any particular success.  That didn’t change last night with the “preview” of […]

The PaleyFest panel for FOX’s NEW GIRL was as goofy and likable as the show itself, as Jake Johnson (Nick) was talked into not just performing the show’s theme song–after Zoey Deschanel (Jess) demurred–but Nick’s woeful moonwalk as well (Johnson took credit for the flipper-like hand gestures that went with it), Max Greenfield (Schmidt) reveled […]