March 14, 2012

The Sked: Cable Ratings March 13

>Earlier today in our post on the Tuesday fast nationals for the broadcast networks, we posited that Tosh.0 on Comedy Central would be the #1 program in the 10 pm time period Tuesday.  Turns out that Tosh.0 came in significantly below last week’s level (1.3 rating with Adults 18-49 last night versus 1.6 last week).  However, a cable program did end up narrowly winning the hour: repeats of Big Bang Theory on TBS at 10:00 (1.7) and 10:30 (1.6).

So in the 10 pm hour, where no one seems to be able to break out above a 2.0 rating: #1 TBS Big Bang Theory (1.7 and 1.6), #2 NBC Fashion Star (1.6), #3 ABC Body of Proof (1.4), #4-tie CBS Unforgettable repeat (1.3), #4-tie Comedy Central Tosh.0 (1.3), #6 BET The Game (1.2).  Quite an ugly hour of prime time.

Well, they weren’t watching college basketball at 10 pm.  March Madness tipped off on TruTV (quick, what channel is it on your cable or satellite system?) with two “play-in” games to determine the sacrificial-lamb lower seeds in two of the four regions of the NCAA basketball tournament.  The 6:30 pm ET game (the West Kentucky Hilltoppers beating the Mississippi Valley State Delta Devils, 59-58) averaged a lowly 0.3 Adult 18-49 rating and 977,000 viewers 2+.  The 9:39 pm game perked up (barely) to a 0.5 rating and 1,120,000 viewers 2+ (the Brigham Young Cougars defeating the Iona Gaels 78-72).  Two other play-in games for the other two regions air on TruTV tonight.  The 64-team tournament gets started Thursday.  Also, check out our ratings scorecard for the entire tournament.  (Quiz answer: TruTV is on channel 246 on DirecTV at least.   


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."