March 4, 2012

The Sked: GCB Ratings Forecast

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Written by: Mitch Salem
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>GCB finally arrives Sunday night at 10 after Desperate Housewives, as it lurches toward its series finale in May.  With a little luck, we will stop hearing “we shall receive” in the ABC promos at a carpet-bombing rate of 45+ seconds per hour.  The light soap/drama from Robert Harling (creator of Sex and the City) is based on the book Good Christian Bitches, with the pilot re-titled Good Christian Belles and ultimately GCB.  The premiere episode should build slightly on its Desperate Housewives lead-in and settle slightly in the next few weeks.  We are giving Desperate a 2.6 Sunday as it rebuilds back toward a 3 rating after the January/ February pre-emptions and stiff competition.  The audience for GCB should be very compatible and a small additional bonus audience of the curious will probably check it out.  We expect GCB to win the time period Sunday with Adults 18-49, with NBC in second (the second hour of Celebrity Apprentice at a 2.5 rating and the full 9-11 pm episode at a 2.4) and CSI: Miami in third with a 1.9 rating.    

            ShowBuzzDaily Forecast
              GCB — ABC Sunday
             Adults 18-49 Rating

          Week 1   Week 2   Week 3   Week 4
  Forecast  2.8      2.7      2.6      2.6

The premiere of NBC’s Awake Thursday rounded up in the official nationals to a 2.0 rating (from a 1.9), bringing it a bit closer to our original forecast of a 2.4 rating.  We still expect a decline in week two (the show’s rating dropped a bit at the half-hour mark — and even at each quarter-hour mark).  With The Mentalist returning with an original episode this Thursday on CBS, look for a 1.8 from Awake in its second week.  

            ShowBuzzDaily Forecast
            AWAKE — NBC Thursday
             Adults 18-49 Rating

          Week 1   Week 2   Week 3   Week 4
  Forecast  2.4      2.1      2.1      2.0
  Actual    2.0


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."