America wanted the NFL in its Christmas stockings.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis follows the chart.
NBC: SUNDAY NIGHT FOOTBALL was the overwhelming choice among viewers on Christmas night, although its preliminary 5.9 rating was 1.1 below last week’s early number.
ABC: Those who weren’t football-minded mostly watched BEAUTY & THE BEAST, respectable at 1.2, although it was unable to carry its audience to the 0.6/0.5 sitcom reruns that followed it.
CBS: 60 MINUTES was at 0.6, then 2 hours of colorized classic TV reruns managed 0.5/0.3, with a 0.3 MACGYVER rerun rounding out the night.
FOX: A night of sitcom reruns at 0.3-0.5.
Things don’t get more exciting tonight, with reruns all around, including another run of NBC’s recently disappointing HAIRSPRAY.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
This feature will return in January.
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