December 26, 2016



America wanted the NFL in its Christmas stockings.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis follows the chart.


NBC:  SUNDAY NIGHT FOOTBALL was the overwhelming choice among viewers on Christmas night, although its preliminary 5.9 rating was 1.1 below last week’s early number.

ABC:  Those who weren’t football-minded mostly watched BEAUTY & THE BEAST, respectable at 1.2, although it was unable to carry its audience to the 0.6/0.5 sitcom reruns that followed it.

CBS:  60 MINUTES was at 0.6, then 2 hours of colorized classic TV reruns managed 0.5/0.3, with a 0.3 MACGYVER rerun rounding out the night.

FOX:  A night of sitcom reruns at 0.3-0.5.

Things don’t get more exciting tonight, with reruns all around, including another run of NBC’s recently disappointing HAIRSPRAY.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

This feature will return in January.

CABLE RATINGS: Come back Wednesday morning for detailed demographic ratings for top cable programs from this day, later than usual because of the Christmas holiday.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.