February 6, 2012

The Sked: Super Bowl Night

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Written by: Mitch Salem
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>[NOTE: The preliminary numbers below have been updated here.]

Last night’s Super Bowl 46 earned a preliminary 36.8 rating with Adults 18-49, while the post game show from approximately 9:54-10:19 pm scored an approximate 21.6 rating and the second-season premiere of The Voice earned an approximate 13.3 rating (the post 11:00 pm portion is not currently in the number).  All numbers are subject to revision upward when the west coast is properly counted in the official nationals.  The Voice number is in line with our expectations (as low as an 11 or 12 rating if the show started at 10:30 pm or as high as a 15 or 16 with a very short post game ending closer to 10:00 pm).  The most relevant comparison for The Voice is 2010’s Undercover Boss on CBS, a 16.2 18-49 rating in the official nationals with a 10:00 pm start time.

In the metered market overnight ratings (which are properly adjusted by time zone but do not measure the entire country or demographic ratings), the game earned a 47.8 household rating and 71 share, which makes it the third highest rated Super Bowl of all time (behind only last year’s Super Bowl 45 on FOX which scored a 47.9 household rating and 71 share and Super Bowl 21 on CBS, which scored a 47.8 HH rating and 68 share).  NBC is pointing out last night’s game is 14% higher than the last Super Bowl on NBC and 7% higher than the last time the Giants played the Patriots (four years ago in Super Bowl 42).

Not surprisingly, the game achieved its highest ratings in sports-mad and now-suicidal Boston, a whopping 56.7 household rating and 81 share.  New York, home of two football teams, ranked 18th among the metered markets with a more average 49.7 household rating and 74 share.

The other networks last night, as is usual for the night, were under a 1 rating with Adults 18-49.

Keep refreshing for updates as they become available, such as total person viewer numbers (how many viewers aged 2+ watched in an average minute or across the course of the entire game). 

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."