February 6, 2012

The Sked: Super Bowl Night UPDATED RATINGS

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Written by: Mitch Salem
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>NBC is reporting updated Nielsen ratings that correctly account for viewing in all time zones and the news is good for the Peacock.

The game coverage scored a 40.5 Adult 18-49 rating, the best young adult rating for a Super Bowl since 1996 (Super Bowl 30’s 41.2 rating).

In terms of household rating, this is the #6 highest-rated Super Bowl (a 47.0 household rating and 71 share), behind #1 Super Bowl 16’s 49.1 / 73, #2 Super Bowl 17 (48.6 / 17), #3 Super Bowl 20 (48.3 / 70), #4 Super Bowl 12 (47.2 / 67) and #5 Super Bowl 13 (47.1 / 74).

A record 111.3 million viewers aged 2+ watched an average minute of the game (making it the most watched program in television history), edging the previous record of 110.0 million for last year’s Super Bowl.  (The #3 most-watched program in history is Super Bowl 44 at 106.5 million, #4 is the series finale of M*A*S*H at 106.0 million, and #5 is Super Bowl 43 at 98.7 million.)  Remember that there are more people living in the country than in earlier years — so even if the rating is lower than some other Super Bowls (and a lot lower than the M*A*S*H finale rating), more people are available to watch in those homes.  Last night’s game peaked in the final half hour (9:30-9:58 pm ET) with 117.7 million people.

The second-season premiere of The Voice rose to a 16.3 rating with Adults 18-49 and 37.6 million viewers (during an average minutes from approximately 10:19-11:19 pm ET) with all the time zones properly counted.  The 16.3 rating slightly exceeded the 2010 post-Super Bowl premiere of Undercover Boss (16.2) and falls just short of 2006’s post-Super Bowl Grey’s Anatomy (16.5).  The Voice massively beat last year’s post-Super Bowl episode of Glee (11.1) by a margin of 47%.


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."