NETWORK FINALS:  ABC’s NBA game adjusted up to 0.6 in final numbers.  In addition, the PRISON BREAK rerun lost 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS: AMC’s 2-hour premiere of THE SON launched at 0.19. On a Saturday without much sports, Adult Swim’s […]

  HOME ECONOMICS didn’t have a great 2nd week. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

        NETWORK FINALS:  All of Easter Sunday’s low numbers stayed in place, except that 60 MINUTES gained 0.1 in final numbers.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  AMC’s THE WALKING DEAD moved toward next week’s season finale with a 5.83, down 0.21 from last week, […]

        NETWORK FINALS:  ABC’s Notre Dame vs. Texas game adjusted up 0.3 to 3.3 in final numbers (however, the FALL PREVIEW informercial that started the night fell 0.2 to 0.9) and NBC’s NASCAR race gained 0.1 to 0.9.  BIG BROTHER also rose 0.1 to 1.4.          Broadcast Official Nationals […]

  Last week’s FOX arrivals took a hit. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

Ratings for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs):

        NETWORK FINALS:  THURSDAY NIGHT FOOTBALL adjusted to 3.6, up 0.8 from last week’s game.  Elsewhere, THE BIG BANG THEORY and SUPERNATURAL gained 0.1 in final numbers, while WILL & GRACE lost the same.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s Lakers vs. Nuggets […]

  NETWORK UPDATE:  BIG BROTHER gained 0.1 in final Thursday numbers. CABLE HIGHLIGHTS:  MTV’s TEEN MOM dominated Thursday cable, rebounding by 0.19 from last week’s drop to 1.01 (and up 0.16 in F12-34s to 1.48).  However, that big lead-in didn’t do much for ONE BAD CHOICE, which remained at 0.27 (and down 0.08 in F12-34s to 0.43).  […]