NETWORK UPDATE:  Once the final round of THE MASTERS TOURNAMENT was adjusted out of the numbers, all of CBS’s line-up went down, by 0.3 for 60 MINUTES (to 1.8), and by 0.1 for each of MADAM SECRETARY (1.4), THE GOOD WIFE (1.1) and BATTLE CREEK (0.7).  Elsewhere, AMERICA’S FUNNIEST HOME VIDEOS gained 0.1. Ratings […]

      NETWORK FINALS:  We’re continuing to provide our analysis of broadcast ratings in the Network Finals posts as Nielsen catches up. NBC:  THIS IS US, as expected, towered over the night, up 0.4 from last week to a series high 3.4. That huge lead-in made the 1.4 for the series premiere of TRIAL […]

        NETWORK FINALS:  The NCAA TOURNAMENT games on CBS adjusted to 1.7/1.4.  In addition, AP BIO gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The entire Thursday cable Top 10 was made up of NCAA TOURNAMENT programming, topped by TNT’s late […]

  Several of Tuesday’s shows returned from the Olympics break a bit lower than they left. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

        NETWORK FINALS:  THE NEIGHBORHOOD, CMA COUNTRY CHRISTMAS and THE GOOD DOCTOR lost 0.1 in final numbers.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s MONDAY NIGHT FOOTBALL was at 3.40, down 0.21 from last week’s game.  USA’s WWE telecast was at 0.56/0.53/0.49 compared to […]

Fast nationals for Saturday 3.11.2017 will be delayed a few hours because of the switch to Daylight Saving Time from Standard Time.  This is normal as Nielsen takes extra steps to validate the ratings and program lineups, which rely on thousands of clocks at networks, cable systems, television sets, cable and satellite boxes and viewing […]

  Reruns on some networks didn’t help the others. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  ABC fared best on a night with some downturns. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]