Last night was the final Thursday of exhibition football, so the last time we have to note that the night’s preliminary TV ratings are significantly inflated by local preemptions for NFL games.  CBS: at least 10 major markets covering 19.8% of the country, including New York (Jets), Dallas, Boston, Atlanta and Miami.  NBC: at […]

    NETWORK UPDATE:  As expected, adjustments reflecting CBS’s NFL preemptions lowered its ratings across the board in finals:  THE BIG BANG THEORY by 0.2 to 3.8, LIFE IN PIECES by 0.5 to 1.9, MOM by 0.4 to 1.6, 2 BROKE GIRLS by 0.4 to 1.5, and ELEMENTARY by 0.3 to 1.0.  Elsewhere, MICHAEL BUBLE’S […]

It’s going to be a long fall for CBS on Monday nights.  Last night’s slate of season premieres on CBS average a 2.7 Adult 18-49 rating in the fast nationals, far below the 3.6 nightly rating we forecast back in May for the entire fall run of original episodes on CBS Monday.  That 3.6 forecast […]

      NETWORK FINALS:  Game 1 of the NBA FINALS adjusted to 6.9, down 0.4 from 2016.  In addition, LOVE CONNECTION and the AMAZING RACE season finale gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Even though the game itself was on ABC, […]

  A recent theatrical hit had little network impact. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  NETWORK UPDATE:  WORLD SERIES GAME 2 adjusted up to 3.9 in final numbers.  Complete World Series ratings coverage in our Skedball Special Report.  Elsewhere, both THE MIDDLE and THE GOLDBERGS gained 0.1, as did SURVIVOR.  THE MYSTERIES OF LAURA, ARROW and SUPERNATURAL, though, all fell by the same margin. Broadcast Official Nationals Program Ratings Chart […]

  BROADCAST FINLS ABC:  The PAC-12 CHAMPIONSHIP GAME was at 0.95. CBS:  SWAT aired a new episode for the first time since November 12, up a tenth to 0.54.  MAGNUM PI, back from an off-week, was down a tick to 0.42, and BLUE BLOODS, ditto, was down 0.07 to 0.39. NBC:  BAKING IT was at […]

  AMERICA’S GOT TALENT almost doubled the night’s next highest show. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]