Preseason SUNDAY NIGHT FOOTBALL arrived. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  NETWORK UPDATE:  Before the STATE OF THE UNION ADDRESS took over, MASTERCHEF JR and THE FLASH each gained 0.1 in the 8PM hour, while PARKS AND RECREATION declined by the same amount (but held its preliminary rating in the 2d half-hour).  Ratings in key demos for the Top 25 original cable telecasts (plus a […]

  CABLE HIGHLIGHTS:  The NBA PLAYOFFS were once again on top, with double features on both TNT (1.39/0.87) and ESPN (1.27/1.17).   Adult Swim had 3 of the next 4 slots, with 0.67 (up 0.10) for KILL LA KILL, 0.65 (up 0.12) for SWORD ART ONLINE, and 0.56 (up 0.18) for INUYASHA, all of which […]

  TELENOVELA didn’t start well. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

          NETWORK FINALS:  WORLD SERIES Game 5 adjusted up half a point in final numbers to an even more terrific 6.7, and yet SUNDAY NIGHT FOOTBALL stayed strong, also up half a point to 6.5, which was 0.5 higher than last week’s game.  The only other adjustment was a 0.1 dip […]

  Except where noted, comparisons are to 2 weeks ago rather than to Thanksgiving night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

  A few small upticks on a quiet night.  DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

        NETWORK FINALS:  As expected, football adjustments lowered the ratings for DANCING WITH THE STARS and THE GOOD DOCTOR, each by 0.1.  In addition, LUCIFER gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s MONDAY NIGHT FOOTBALL dropped 0.38 from last […]