Except where noted, comparisons are to 2 weeks ago rather than to Thanksgiving night.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
CW: If only every week could be crossover week: LEGENDS OF TOMORROW jumped half a point from its last airing to 1.1. But as was the case all week, there was no halo effect to the event, as SUPERNATURAL stayed at 0.7.
NBC: With a marquee Dallas vs. Minnesota match-up, THURSDAY NIGHT FOOTBALL was up a huge 2 points from its last branded game to 4.7. (Last week, NBC didn’t have to share the game with NFL Network, so the ratings perspective was different.)
CBS: THE BIG BANG THEORY held at 3.1, and THE GREAT INDOORS was steady at 1.4. MOM lost 0.1 to 1.3, and LIFE IN PIECES dropped 0.2 to 1.2. PURE GENIUS was down 0.1 to 0.8. (Note: all but BIG BANG did air new episodes on Thanksgiving night, and those were respectively at 1.1/1.2/1.0/0.8.)
ABC: A CHARLIE BROWN CHRISTMAS held up less well than other holiday veterans, down half a point from 2015 (when it aired on a Monday) to 1.5. The season premiere of the slightly retitled GREAT AMERICAN BAKING SHOW followed at 1.0, down 0.2 from the 2015 premiere (which also followed CHARLIE BROWN CHRISTMAS that same night).
FOX: ROSEWOOD and PITCH both remained at the 0.7s they had 2 weeks ago.
CBS has a colorized I LOVE LUCY special tonight, and FOX airs the Pac-12 Championship COLLEGE FOOTBALL game.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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