> CBS won the first Friday night of the season with a low 1.7 Adult 18-49 rating.  It really was a costly victory as they threw three scripted dramas on the air, a very expensive proposition for a rating well below a 2.  The night started with the series debut of A Gifted Man at […]

  Last night belonged to football and CBS–but it wasn’t as big as it could have been. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people […]

Wednesday ratings last night and last week, with a comparision to Thursday the same week last year (because the similar Wednesday last year had the NFL kick-off game, which was displaced by coverage of President Obama’s acceptance speech for his second Democratic nomination).  Tomorrow we will compared tonight’s NFL premiere game with the unusual Wednesday […]

  Some mild improvement for ABC’s wreck of a line-up. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

>FOX won another Monday with CBS in all repeats again last night, although their first place finish failed to reach a 3 rating with Adults 18-49.  .                Nightly Primetime Average Monday         FOX     CBS     ABC     NBC 01.30.2012     2.8     2.3     2.2     […]

FOX took control of Monday night with a double dose of Gordon Ramsay.  Hell’s Kitchen at 8 (2.4 rating) and MasterChef at 9 (2.3) combined for a 2.4 preliminary rating from 8-10 pm with Adults 18-49.  Last year FOX averaged a 1.5 on the same night with an original MasterChef at 8 (1.8) and repeat House at 9 (1.2). NBC finished second on the […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

      NETWORK FINALS:  SVU gained 0.1 in final numbers.  (Note, the chart below has a mistake: DESIGNATED SURVIVOR aired a new episode.)           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Perhaps for the first time, MLB Network had the top show on cable Wednesday with the […]